Posted on May 16, 2020, 1:59 PM IST
With the lock down due to global pandemic here to stay and becoming the new norm, film makers are releasing their big budget films directly onto streaming platforms. This has caused displeasure among multiplex owners, recently INOX has issued a statement on May 14, multiplex operator INOX said, "The move by a production house to release their movie directly on OTT platform by skipping the theatrical window run and deviating from the globally prevalent content windowing practice is alarming and disconcerting."
“Cinemas and content creators have always been into mutually beneficial partnerships, where one’s action provided fillip to another’s revenue. This partnership has endured for decades, and has provided succour to each other,” INOX said in a statement.
The statement further said that, "In these troubled times, it is disturbing to see one of the partners not interested in continuing the mutually beneficial relationship, especially when the need of the hour is to stand shoulder to shoulder with each other, and bring the film industry back to its vibrant best.”
"Such acts, though isolated, vitiate the atmosphere of mutual partnership and paint these content producers as fair-weather friends rather than all-weather life-long partners," the statement added. In the concluding lines, the statement also mentioned that INOX will now be ‘constrained to examine’ its options, and reserves all rights, including taking retributive measures, in ‘dealing with such fair-weather friends’.
After INOX's statement, the Producers Guild of India also issued a statement on May 15 saying that this is the time when the entire film fraternity should come together with empathy and support. "At a time like this, it is disappointing to see abrasive and unconstructive messaging from some of our colleagues in the exhibition space," the statement said.
Producers Guild in their statement added, “Statements that call for ‘retributive measures’ against producers who decide to take their movies direct to OTT platforms especially at a time when cinemas are unfortunately closed for the foreseeable future do not lend themselves to a constructive or collaborative dialogue on the way forward for the industry.”